In the meeting of the Council of Directors, made in the city of Buenos Aires in 1986, the Ethics Code was approved "to guide and to assure the proper professional exercise of its members".

DECLARATION OF PRINCIPLES

The public relations activity must be invariably united to freedom, justice, concord, equality and respect for the human dignity, axiological components of all societies in conditions to develop legitimately the progress and well-being of people, assuring for it, the solidarity and protection of its rights and the equable satisfaction of its essential needs.

The Organizations that are part of CONFIARP and their professional members, assume consequently, the responsibility to promote and to maintain the use of these fundamental values, contributing with their institutional action to the constant enrichment and diffusion of them, thus helping to an effective national and continental integration.

The highest technical capacity and a pure moral must be distinguished qualities of the public relations, essential aspect that CONFIARP sustains stimulating in such sense, all the suitable means that are necessary for their fulfillment.

The permanent assimilation of advanced technological contributions will be high-priority reason for the professional improvement and a stimulus for the investigation, with unanimous agreement with the conditions that the dynamic evolution of the world impose.

A growing interrelation of the public relations and mutual respect will accompany the development of this specific activity, both in the national context and in the regional, and the technical exchanges that CONFIARP proposes in the international scope.

Consequently, the organizations members of CONFIARP, prohanging to the common cause of protecting and consolidating the attributes and the prestige of the public relations already reached to the service of the diverse expressions of the modern society, will arrange as guide for the professional conduct on the part of their associate, the following:

CODE OF ETHICS

In their exercise, the Public Relations must offer on part of their specialists, a proven moral solution, an ample intellectual formation and obviously, a total dominion of all the technical aspects inherent to this discipline; in that way being able to offer a service highly qualified and always fit to the own subjects of this specialty.

The Public Relations management, also has the responsibility to cause conditions apt for the interrelation and the effective intercommunication of all the sectors that constitute the social set, taking care for that, the right expression of the interests and respecting pluralism of ideas, whenever these are compatible with the common good, the free will within the frame of the law and the logic aspirations of progress and well-being.

Every professional in Public Relations will have to also exercise subordinated to the truth of the facts and its causes, avoiding the attention or simultaneous representation of subjects that can offer competition or conflict to each other, as also to face any type of work whose consequences could have well-known negative effects for the own social context. In the same way and without exceptions, he will abstain to developing actions that in the own public relations area, could injure in any measure the prestige or harm another specialist.

To preserve, to defend and to increase the hierarchic and professional level, specially through the university formation and a constant technical improvement, are part of the responsible and permanent attitude that the public relations must exhibit in defense of their specialty and benefit of the effective evolution and hierarchial structuring of the profession.

The professional in Public Relations, in exercise of his functions, will be the faithful guardian of the interests of the organization which he serves, in direct or indirect form, guaranteeing in his work a jealous reservation over the information to which he has access and a careful criterion in the disposition of the elements that could contribute that knowledge.

The possible compatibilization of the activities of Public Relations with other connected functions will adjust in all the cases to the feasibilities that offer the own subjects of the specialty, having each professional to protect his own interests and to respect those that could correspond to other expressions.